I drive end-to-end brand transformation for global clients.

Select Work

I design future-ready brands that lead with clarity, evolve with purpose, and scale with intelligence. By merging strategic thinking, refined creative direction, and unmistakable craft—I create brand identities that are built to adapt, resonate, and endure.

Computer monitor displaying a website with a picture of a futuristic autonomous vehicle driving on a city street, with the text 'Autonomy for all. All roads, all rides.' and a smaller image thumbnail at the bottom right corner.

Digital Identity

An Asian woman smiling outdoors in athletic gear, wearing sunglasses and a black Herbilife tank top, with a clear blue sky in the background.

Brand Identity

Close-up of a transparent container with a black lid, showing some internal components, possibly a part of a medical or laboratory device.

Brand Identity

Fun

For me, creativity has always been a space of curiosity, joy, and expansion. When I allow myself to truly play—to explore without pressure—I unlock ideas that feel more alive, more human. I’ve found that the most powerful work often starts in those moments of fun and freedom, when imagination leads and judgment steps aside. It’s in that flow where unexpected connections happen, and bold ideas begin to take shape.

I believe that play isn’t the opposite of purpose—it’s what makes purpose possible. It fuels innovation, stretches the edges of possibility, and reminds me why I fell in love with this work in the first place. Tapping into that spirit not only keeps the work fresh, it pushes the boundaries of what creativity—and imagination—can do.


Have fun.

Capabilities

A digitally created, glowing purple and pink heart shape with a cosmic pattern and white dots

Art Direction
Brand Identity
Brand Campaign
Brand Film
Creative Pitches
E-commerce
Packaging
Environment Design
UI Design

Person wearing virtual reality goggles looking at a large display of a Nike shoe with a red furry interior.
A woman crouching against a red background, wearing a beige suit, black sunglasses, black shoes, and has short dark brown hair.
A smartphone with a paper calendar displaying the dates September 19 to 20, 2019

Ideas that shape what’s next.

A woman with dark hair tied back, dressed in a long black coat, standing with her back to the camera against a plain gray background. The text on the image reads 'Playbook' at the top left, 'Design for emotion.' in large font, and 'Category/Creative Development' at the bottom left.

05.14.2025 — Playbook

Silhouette of a person sitting on a stool with crossed arms, with a colorful neon glow effect creating a surreal appearance.

05.12.2025 — Study

A futuristic Nike sneaker with a metallic finish, glowing light blue accents, and a sleek design.

05.13.2025 — Study

A black-and-white icon of a person using a computer or desk workspace.

About

I believe great brands are a reflection of their beliefs.

When a brand is grounded in clear beliefs, every expression becomes more meaningful, more consistent, and more resonant.

My philosophy is simple: build from the inside out. Because when a brand knows who it is and what it stands for, design becomes more than aesthetics—it becomes identity, integrity, and impact.

Tips & advice for creative leaders.

Close-up of a person's face with pink and purple sparkly eyeshadow and highlighter on the cheek.

05.15.2025 — Article

Silhouette of a person's face and shoulders against a pink and white gradient background.

05.13.2025 — Article

A woman with short black hair wearing a green jacket sitting sideways on a stool with a neutral background, framed by a larger image of an orange slice.

05.12.2025 — Article